Educators don't like to think of themselves as marketers. They don't like to think they're in sales. But they are. And, they need to know about some basic principles of getting their ideas across in ways that will engage their students, make their students remember them, talk about them, and share them. In the process of doing this students will also be learning.
Made to Stick:
Keep it simple. Every public speaker knows this useful piece of advice and, like the very notion of sales, many educators reject this out of hand. But, it does not have to mean "dumbing down" your content.
Include an unexpected element: Stories which contain surprises are more memorable. Even a standard dry lecture could be made more remarkable by including some surprising facts about the subject. Whatever subject you teach if you dig deep enough you will find examples of unexpected information.
Make it Practical: Information that people can use is more memorable so be sure to include some in your presentations. Again, like the unexpected element these items can be found if you're willing to dig deep enough into your content.
Appeal to Triggers: Some ideas are more memorable because there are more triggers available to spark the memories. As Berger points out, that is why there is more word of mouth about Cheerios than about Disneyland. There are more triggers in our everyday life for Cheerios than for Disneyland. There are also probably more triggers available for the subject you're teaching than Disneyland. Include those in your content or connect your content to them and your content will be more memorable.
These books specifically address the issue of making ideas memorable for the purposes of marketing. But, most of the items in each of these books can be related to teaching even if only indirectly. If you can make your ideas more memorable and more prone to being shared your students will certainly learn more from them than they otherwise would. Although the learning may be a secondary result it is still learning. Not only will it be more effective, but also more fun for you and your students.